Scout— Park planning app
PROBLEM & OPPORTUNITY
Embarking on a national park journey can be as exciting as it is intimidating, with many potential park-goers struggling to turn their aspirations into reality.
Scout simplifies the process by guiding users step-by-step, offering planning tools, and rewarding them with badges for completing milestones, making the entire journey more engaging and stress-free.
DURATION
8 Weeks
TEAM
Kalina Luong
SKILLS
UI Design
UX Design
Illustration
Prototyping
Motion Design
Design Systems
How might we make planning national park adventures more accessible, engaging, and stress-free for aspiring park-goers?
Market Research
We analyzed competitors by tearing down the information architecture on existing apps and develop a user journey map to identify key audiences, user pain points, and opportunities for improvements.
Insights
External knowledge was required in order to navigate the app, such as knowledge of the landscape of the parks and the types of activities are typically offered there.
Having to keep track of locations, activities, stays, and scheduling all in different apps is difficult.
Overwhelming with information that a beginner could have difficulty understanding what details are important for their specific needs.
User Testing
After a series of wireframes and iterations, we asked a couple of participants to go through each task and these are some of our key takeaways:
Certain elements required better affordances.
For users convenience, including more information on cards to improve the browsing experience.
Progressing through a task could be more intuitive and not visually overwhelming.
