The title “Women Starts With ‘W’ For A Reason” is both a statement and a challenge. The letter "W" is not only the first letter of women, but also a symbol of winning.
It serves as a reminder that women achieve success every day, across all areas of life, often in the face of systemic barriers. This publication aims to recognize and celebrate those victories that have reshaped industries, challenged expectations, and opened paths for others.
DURATION
6 Weeks
SKILLS
Publication Design
Book Binding
Inspired by Nike’s 2025 Super Bowl campaign, “You can’t win, so win,” the publication highlights stories of women who have risen above limitations in sports, business, and politics. These narratives challenge traditional definitions of success and promote a more inclusive understanding of what it means to win.
The visual design draws from the structure and urgency of traditional newspapers, using bold headlines, powerful quotes, and justified text columns to create a sense of authority and visibility. This approach transforms a historically male-dominated format into a platform that uplifts and centers women’s achievements.
